Supernal, previously known as the Urban Air Mobility division of Hyundai Motor Group, has emerged as a key player in the burgeoning field of electric vertical takeoff and landing (eVTOL) aircraft. This detailed exploration delves into Supernal’s journey from its inception, strategic positioning, technological innovations, and financial aspects to its future projections in the air taxi industry.
Genesis and Mission
Supernal was unveiled as a dedicated entity by Hyundai Motor Group to spearhead its foray into the urban air mobility space. The company’s mission is to revolutionize city skies through the development of zero-carbon electric air vehicles. Emphasizing safety, customer needs, and seamless ground-to-air connectivity, Supernal aims to integrate Advanced Air Mobility (AAM) into existing transportation networks. This integration underscores a collaborative approach, working closely with public transportation agencies and policymakers to craft a comprehensive ecosystem encompassing both ground and aerial mobility.
Strategic Locations and Functions
The company’s operational framework is strategically distributed across various locations in the United States. Its policy and commercial headquarters are situated in Washington, D.C., focusing on meeting stringent U.S. aviation standards. The Silicon Valley facility in Fremont is the hub for pioneering research and development, especially in battery and autonomy technologies crucial for electric flight. Additionally, vehicle development, integration, and flight simulations are conducted in Irvine, California, boasting a state-of-the-art facility for these critical functions.
Developmental Milestones
Supernal’s developmental trajectory is marked by significant milestones. The company showcased its first concept vehicle, the S-A1 electric air taxi, at CES 2020, signaling its entry into the eVTOL market. The S-A1 model, expected to undergo certification by U.S. regulatory authorities in 2024, is designed to transport four to five passengers fully autonomously in urban and peri-urban areas. Featuring eight rotors for varied flight dynamics, the aircraft is anticipated to reach speeds up to 290 km/h and operate at altitudes between 300 to 600 meters. Supernal’s roadmap includes the commercial launch of its first eVTOL aircraft in 2028, with a broader market expansion envisaged in the 2030s.
Technological Innovations and Sustainability
The company’s passenger cabin concept, unveiled at the U.K.’s Farnborough International Airshow, epitomizes its commitment to sustainability and passenger experience. Developed with the expertise of more than 50 Hyundai affiliate companies, the five-seat cabin incorporates advanced, recyclable materials such as carbon fiber and plant-based leather. Emphasizing ergonomics and safety, the cabin design features innovative elements like deployable consoles, custom interior lighting for a therapeutic effect during flight, and construction techniques that optimize material use.
Financial Aspects and Collaborations
Financially, Supernal has received significant backing from Hyundai Motor, Kia Corp, and Hyundai Mobis, with a collective investment of approximately $915.70 million since its establishment in 2021. The company plans to build a manufacturing facility in the United States, indicating its commitment to scaling up production capabilities. Collaborative efforts extend to alliances with entities like Korean Air Lines, focusing on accelerating the design and ecosystem development for electric eVTOL vehicles.
Future Outlook
Supernal’s vision extends beyond merely manufacturing eVTOL aircraft. The company aspires to create a comprehensive multi-modal transport ecosystem, linking various forms of mobility through smart software. This vision includes seamless integration of air mobility into existing transportation networks, offering an end-to-end journey experience from home to destination, involving cars, eVTOLs, and even e-scooters. Looking ahead, the company is not primarily driven by being the first to market but rather focuses on developing the right product and market integration. Its collaboration with Urban-Air Port and participation in various initiatives like the Future Flight Challenge demonstrate its proactive approach to shaping the future of urban air mobility.
Supernal represents a significant evolution in urban transportation, combining Hyundai Motor Group’s automotive manufacturing heritage with innovative air mobility solutions. While focusing on advancing eVTOL technology, the company is also keenly aware of the broader implications of its endeavors on urban mobility and sustainability.
FAQ
Where is Supernal’s headquarters located?
Supernal’s policy and commercial headquarters are in Washington, D.C.
What are the key areas of Supernal’s research and development?
Their R&D, based in Silicon Valley, focuses on battery technology and autonomous flying systems.
What is the expected launch year for Supernal’s first commercial eVTOL aircraft?
Supernal plans to launch its first commercial eVTOL aircraft in 2028.
What unique features are included in Supernal’s eVTOL aircraft design?
The design includes eight rotors for varied flight dynamics, enabling speeds up to 290 km/h and operations at altitudes of 300 to 600 meters.
How does Supernal’s passenger cabin prioritize sustainability?
The cabin uses recyclable materials such as carbon fiber and plant-based leather, emphasizing sustainability in its design.
What significant financial investments has Supernal received?
Hyundai Motor, Kia Corp, and Hyundai Mobis have invested approximately $915.70 million in Supernal since 2021.
What is Supernal’s approach to the eVTOL market?
Supernal focuses on developing the right product and integrated market, rather than being first to market.
Has Supernal formed any notable collaborations?
Supernal has collaborated with entities like Korean Air Lines and Urban-Air Port to advance eVTOL design and infrastructure.
What is the broader vision for Supernal in urban mobility?
Supernal envisions a comprehensive multi-modal transport ecosystem, seamlessly integrating eVTOLs with other forms of mobility like cars and e-scooters.